REVIEW
To Hell With It
PinkPantheress, To Hell With It, October 2021: short songs, garage drums, a bedroom upload that became the record.
- format
- Review
- date
- Oct 17, 2024
- author
- CJ Archer
- artists
- PinkPantheress
- words
- 684 words · 3 min
- photo
- Photo: Subhashish Panigrahi
To Hell With It is the mixtape PinkPantheress released in October 2021, a short set of short songs — eight of them, some barely a minute — that put UK garage drums under a vocal recorded like a secret. She was nineteen or so and already, via short videos, more famous than a debut is supposed to be. The fame route got discussed to death. The music is the part that still plays: a teenager with a drum-machine sense of late-1990s Britain, writing hooks, refusing the long version.
The year context is the pandemic’s awkward middle, when clubs had been a rumor, then a brief permission, then a rumor again. A bedroom was, for a lot of listeners, the only reliable room. That fact explains the distribution. It does not explain the songs. “Pain,” “Break It Off,” “Just for Me,” “Nineteen.” The vocal is close and young and melodically sure. The drums are garage drums, which means she had absorbed a British club rhythm that older critics were still describing as a revival every time it appeared. For her generation the rhythm was simply pop’s available drum, the way a breakbeat had been available to an earlier bedroom generation via a parent’s records or a cousin’s CD. Calling it nostalgia from outside misses what she was doing. Nostalgia is someone else’s memory. This was a usable drum.
Brevity is the formal decision that makes the mixtape a mixtape rather than an album manqué. Songs end before a streaming-era arrangement would let them. There is no ceremonial outro, no feature verse padded out to please a playlist. The shortness was widely described as a TikTok effect, and the videos did reward shortness. The musical effect is older. Punk singles, two-step garage vocals, jotas of ideas on a producer’s CDR: pop has always known how to stop. PinkPantheress stopped on purpose, and the fragments felt complete because the melodies were complete. A sketch does not survive being played ten times in a day. These did. That is the test the format set, accidentally, by being everywhere.
“Lo-fi,” applied as a mild insult by people who wanted a more expensive mix, misunderstood the fidelity she was choosing. The expensive mix of the previous decade had become a kind of lie: everything loud, everything bright, nothing left of the room. A voice that sounds like it is in the room with you was, in 2021, information. You knew where the singer was. The drums, programmed, knew where the club had been. Between those two locations — bedroom and remembered dance — the songs found a scale that major labels then spent several years trying to commission from other people. The commissions produced a lot of breathy vocals and not many songs. The difference is melodic. She had tunes.
Every A&R who had slept on garage in the 2010s waking up to a nineteen-year-old is a comic scene and a structural one. Genres do not return because an industry remembers them. They return because someone uses them to say something present. “Nineteen” is a present-tense subject. A broken-off romance at that age is not a retro theme. The 2-step pattern under it is a craft choice. The industry then tried to turn the craft choice into a season: a look, a tempo, a content vertical. Seasons end on a marketing calendar. This one ends when the last short song ends.
Heard now, To Hell With It is the pop record of its moment that a dance magazine can discuss without borrowing pop’s amnesia. The drums have a genealogy. The length has a reason. The voice is not a texture sprinkled on a producer’s track; the voice is the songwriter. Later PinkPantheress records can be argued on their own time. This one remains the proof that UK garage could be a teenage pop form in 2021 without costume, and that a file shared from a bedroom was the record, not the demo of one.
